The Premiere Film & Music Lounge arrived in downtown New York during the Tribeca Film Festival. From Thursday, May 6th through Saturday, May 8th, The Premiere Film & Music Lounge hosted a series of exclusive events including movie premieres for The 24th Day, The Last Goodbye, and Stage Beauty. On Friday, May 7th, Premiere co-hosted an event at the Lounge with HBO Films.

Thanks to sponsors Dewar's, Columbia House DVD Club, LG Mobile Phones, LG Electronics Plasmas, Monster Energy Drink, Pony, Rose's Cocktail Infusions, Finlandia Vodka, and the Hollywood Reporter, all of the events at the Lounge were a hit.